But taking into account, that we deal here with a brand, that works uninterruptedly for 60 years the affection to tradition, the characteristic blue-green back lighting, and things like tone control, may and should arouse respect. To see products more like it, we needed to wait one more decade.
This, quite complex, statement should introduce the reader into the world of a brand, which exists for over half a century, which almost obsessively attached to a traditional, and yet timeless, design, which makes is impossible to mistake its products for anything else – ladies and gentlemen – enter McIntosh.Ĭompared to its predecessors – the 1950 AE1 preamplifier, or the later, more advanced C8 – the tested C2500 has probably only the logo and the main function in common. To become a self-made trendsetter – to be yourself and believe in your own infallibility imposing your enthusiasm on others. To have a characteristic product, identified with a specific manufacturer, you can go by two different ways – by means of humble evolution, following the most current trends and exposing the company logo in the most prominent place, or having the courage to uncompromisingly, or even orthodoxy, keep a design, different from anything else on the market. But this is how it works, and no elaborate marketing tricks can change it. You have to work hard and for many years to become recognizable, regardless of the trade.